What is the Seal of Distinction?
The WorldatWork Alliance for Work-Life Progress Seal of Distinction recognizes employers that support employees in achieving success both at work and at home through effective workplace strategies and practices.
Who/what is the WorldatWork Alliance for Work-Life Progress (AWLP)?
Founded in 1996, the Alliance for Work-Life Progress is the professional association for work-life practitioners, researchers and thought leaders dedicated to advancing the work-life portfolio as a core business and total rewards strategy. Since 2004, AWLP has been a premium brand within WorldatWork.
The WorldatWork Alliance for Work-Life Progress advances work-life as part of an integrated total rewards strategy. AWLP defines and acknowledges best practices and innovation, facilitates dialogue and elevates work-life thought leadership. Each year, AWLP leads a national awareness initiative celebrating October as National Work & Family Month. Recognizing that work-life encompasses a wide array of programs, the WorldatWork Society of Certified Professionals established the Work-Life Certified Professional (WLCP) designation in 2007.
What is the difference between the Seal of Distinction and work-life certification?
Certification is earned by individual practitioners who study an established curriculum based on a core body of knowledge accredited by WorldatWork's Society of Certified Professionals. Individuals earning work-life certification must demonstrate competency by passing exams that certify a standardized level of knowledge that is required to practice in the work-life field.
By contrast, the Seal of Distinction is awarded to organizations that meet a defined threshold of workplace policies, programs and practices that comprise a best-in-class work-life portfolio.
What are the benefits of earning the Seal of Distinction; why should we apply?
Applying for the Seal of Distinction will help you assess the degree of fit between your organization's work-life offerings and the seven categories of work-life effectiveness that have come to define a best-in-class work-life portfolio in today's workplace.
The Seal of Distinction is valuable for employers because it recognizes excellence in all aspects of work-life accomplishment: dependent care, health and wellness, workplace flexibility, financial support, paid and unpaid time off, community involvement and efforts to transform organizational culture.
Research has established that investment across these specific categories of people practices are associated with measurable increases in productivity, engagement, retention, better health outcomes and even greater shareholder value, so an organization's work-life quotient has become foundational to a legitimate claim to be an employer of choice.
What is the work-life portfolio?
Support for work-life effectiveness across employers of all sizes and sectors has evolved into the following seven clusters of people practices:
The bi-directional arrows indicate that none of the categories is linear, isolated or random. Rather, these practices interrelate to reinforce each other's impact.
If awarded, how can we use the Seal of Distinction?
Organizations that earn the WorldatWork Alliance for Work-Life Progress Seal of Distinction may use the Seal in all official communications and correspondence during the coming calendar year.
If your organization's overall assessment score earns the Work-Life Seal of Distinction, you may use the Seal in all official internal and external communications throughout the award year and until the following year's Seal recipients are announced.
To apply, complete all sections of the online application.
The AWLP Application Review Panel will notify you of your organization's status within 2-4 weeks.
Can any organization apply?
Who should complete the application of behalf of an organization?
The person or team who knows the most about the organization's work-life practices, programs and policies. A team approach may be preferable for employers that don't have a dedicated work-life professional. This approach allows for multiple perspectives.
Is the Seal awarded automatically upon application?
No, earning the Seal of Distinction requires meeting specific threshold standards.
Is there a fee to apply for the Seal of Distinction?
Are applications confidential?
Yes. No one outside of the Application Review Panel will know you have applied. No data will be shared that can possibly identify any specific organization without your permission.
What if our application isn't successful?
Organizations are welcome to re-apply for the Seal of Distinction during future application processes.
For how long does recognition last? Do we need to re-apply every year?
Organizations may promote their achievement of the Seal of Distinction for one calendar year beginning in January.
Which employers have earned this seal of distinction?
View past recipients here.
What feedback and/or recognition will we receive if we apply?
Organizations that achieve the Seal of Distinction will be celebrated at the Work-Life Awards Gala at the WorldatWork Alliance for Work-Life Progress Future of Work Forum, March 18, 2015, in Nashville.
A toolkit that includes logos, template messaging (both internal and external) and other collateral will be provided to organizations that earn the Seal of Distinction. The resources in this toolkit may be used in all official internal and external communications throughout the award year and until the following year's Seal of Distinction recipients are announced.